What we eat, how we travel, and how our individual actions are positioned in a societal context are factors relevant to climate change. As posters from the Second World War demonstrate, similar issues were of public concern then:
One is led to wonder whether similar campaigns could be part of the transition to a low-carbon society. As a strategy, it is the opposite of decarbonization by stealth. That being said, if people could be convinced to support such an effort, it could very effectively complement our efforts to reform the hidden elements of our energy system. It could also help to entrench concern for the climate in all ideologies that resonate with large numbers of people, and help to sustain action in times of temptation and difficulty.