We now live in a world where it is highly likely that various web companies, your government, and your internet service provider are tracking your web browsing. Where facial recognition software identifies you at borders, airports, and subway stations. Where your DNA may be sampled if you are arrested. Where new face tracking software gets used with old photo archives and video camera footage. Where data on what you buy and how you repay your debts is sold between companies. Where cameras track your automobile license plate to build up a database of your movements. Where drones may watch you from the sky. Where computers transcribe your speech and handwriting into searchable text. Where you can be identified at a distance by the cards in your wallet. Where your emails, phone calls, and text messages are scanned for keywords, archived forever, and used to build up webs of your known associates. Where governments and private organizations use data mining techniques against you. Where your cell phone can easily be turned into a bug that passes on what you say and type, as well as where you are. Where your Google searches may be used as evidence against you. Where anyone can listen to your cell phone calls. Where the metadata in the photos and videos you make identifies you. Where the DNA of your family members may be used to incriminate you. Where anyone on your wireless network can archive and access all your web traffic, as well as steal website sessions. Where no encryption software you can acquire does much good. Where insecure means of communication are marketed as secure. Where archives containing your sensitive personal data can be broken into (or bought) by those who wish to cause you trouble. And where anything ill-considered you did as a teenager may re-emerge to cause embarrassment or worse decades later.
The appropriate responses to this are not clear. You can simply accept that your life is an open book that anyone who cares to can pretty easily read from. You can opt out of some services (like Facebook) and employ some available countermeasures. You can move to the remote countryside and become a technology-shunning subsistence farmer (which is not to imply that all farmers shun technology, nor manage only to subsist). You can try to drive legislative, regulatory, and technological changes that address some of the issues above. What else can you do?