But over the course of the next seventy-two hours, on a series of conference calls, her team would radically reshape their approach to the final days of the campaign. In an effort to close a nasty contest on a high note and set herself up to govern from a more aspirational place, she had planned to spend millions of dollars on positive television ads in battleground states. The reintroduction of her e-mail scandalâ€”and its attachment to Weinerâ€”meant that she wouldn’t be able to concentrate on getting undecided voters to feel good about picking her. They already had deeply held concerns about her character, and this was going to add “Clinton fatigue” to the mix. Comey had raised the prospect of her facing criminal inquiry from the Oval Office and the country was being plunged back into the nasty, queasy politics of Bill Clinton’s final years in office.
Instead of just promoting herself on the airwaves, Hillary’s aided decided, she would use more of her cash to throw mud on Trump, to try to prevent him from getting a free ride while she again slogged through the e-mail saga. Her end-of-the-race persuasion campaign would be more of a reiteration of the case against Trump. She had to convince voters that he was even worse.
Allen, Jonathan and Amie Parnes. Shattered: Inside Hillary Clinton’s Doomed Campaign. Crown; New York. 2017. p. 360