The internet creates the possibility of organizing amusing mass pranks. Improv everywhere (who have done some funny things in the past) came up with a clever idea employing twins and subway cars.
Both of my brothers did improv of the more conventional on-the-stage variety. These sorts of surreal social experiments don’t require creative skill on the part of the performers, though they do produce entertaining bafflement among passers-by.
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It would be far more surreal for the people watching if there weren’t people standing around filming it.
Of course, that would deny pleasure to The Internet.