Loggers and tree-huggers


in Films and movies, Internet matters, The environment

HSBC has released the strangest environmentally related ad I have ever seen. Usually, environmental advertising is absurd because filthy companies like Exxon pretend to be clean, or because they horribly distort environmental science. This one is strange both because it doesn’t make much sense internally and because there is no sense in which it constitutes a genuine endorsement of HSBC. The ad is bewildering if you take the logger to be the protester’s father; it becomes a bit more disturbing if you take them to be romantically involved. Either way, the best shot in the piece is the older male protester putting away his glasses while the police approach.

John Swansburg has produced some fairly extensive analysis.

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. November 1, 2008 at 10:52 pm

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