Loggers and tree-huggers

HSBC has released the strangest environmentally related ad I have ever seen. Usually, environmental advertising is absurd because filthy companies like Exxon pretend to be clean, or because they horribly distort environmental science. This one is strange both because it doesn’t make much sense internally and because there is no sense in which it constitutes a genuine endorsement of HSBC. The ad is bewildering if you take the logger to be the protester’s father; it becomes a bit more disturbing if you take them to be romantically involved. Either way, the best shot in the piece is the older male protester putting away his glasses while the police approach.

John Swansburg has produced some fairly extensive analysis.

Author: Milan

In the spring of 2005, I graduated from the University of British Columbia with a degree in International Relations and a general focus in the area of environmental politics. In the fall of 2005, I began reading for an M.Phil in IR at Wadham College, Oxford. Outside school, I am very interested in photography, writing, and the outdoors. I am writing this blog to keep in touch with friends and family around the world, provide a more personal view of graduate student life in Oxford, and pass on some lessons I've learned here.

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