Through my friend Antonia, I discovered the Personas project over at MIT. The creators claim that it is “a critique of data mining, revealing the computer’s uncanny insights and inadvertent errors.” Putting in my name yields lots of results, though less information than a simple Google search. Indeed, it is probably what Google turns up when we enter our names that should concern us most. The MIT project is more about nice visuals than about providing a comprehensive precis on someone, based on publicly accessible information.
Even so, it’s a neat little thing to try out, especially if you have a rare or unique name.