Ethics and CAPP advertising

2010-11-30

in Canada, Rants, The environment

The Canadian Association of Petroleum Producers (CAPP) have a new advertising campaign for the oil sands that is all about personal credibility: the ads feature the faces, names, and signatures of oil company employees who argue that the environmental impact of the oil sands is manageable and shrinking.

Since CAPP made the ads personal in the first place, it seems appropriate to do the same and ask about the ethics of appearing in these ads.

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