We took 350.org for our name, reasoning that we wanted to work all over the world (they don’t call it global warming for nothing) and that Arabic numerals crossed linguistic boundaries. And then we took a leap of faith that in retrospect seems ludicrous â€” since there were seven continents, each of those seven young people working with me took a chunk of one and set to work: Kelly Blynn on South America, Jeremy Osborn in Europe, Phil Aroneanu in Africa, Will Bates on the Indian subcontinent, Jamie Henn in the rest of Asia, May Boeve at home in North America, and Jon Warnow on the antipodes (he also got the internet). Our success the year before meant that a couple of foundations (the Rockefellers, the Schumanns) were willing to help fund our work, and so the rest of the team was getting paid small salaries, and they had money to travel. But how do you just land in, say, Vietnam or Peru or Kazakhstan and start “organizing”? We found out.
McKibben, Bill. Oil and Honey: The Education of an Unlikely Activist. Times Books; New York. 2013. p. 12 (hardcover)